Elegant design follows knowing the fundamentals 

We believe, when it comes to creating great products, mastery of the fundamentals is vital. Therefore, we consider understanding the core technologies we’re building with, having a solid design foundation, and looking at our customer’s overall experience as three critical cornerstones of what we do. The more you understand the whole picture and its underlying challenges, the better you’re equipped to come up with those elegantly simple solutions which we’re always looking for.

Put another way: Knowledge comes from hearing, but wisdom is the result of action. We only truly know what we make, and what we experience fully for ourselves.